Client: The Fairmont San Francisco
Campaign: Centennial Celebration 2007
Challenge: Create awareness of centennial & promote an expensive package
World-renowned, The Fairmont San Francisco hotel presents an awe-inspiring picture of historic San Francisco. Surviving the devastating 1906 earthquake and fire, this magnificent hotel opened the following year. After a hundred years of turning moments into memories for leisure and business travelers alike, it was time to celebrate with a special high-end package.
Solution:
- Worked with the marketing staff on an integrated promotion featuring a two-night ‘Deal of the Century’ package on three Innovative stations
- Crafted ‘personality’ delivered on-air vignettes
- Added on-air promotional spots
- Created interactive flash banners that ran on all of the station sites
- Use of opt-in newsletters to drive listeners to the special offer pages
Return On Objective:
Generated 1,884 leads to the offer pages for a $599.00 package
