Innovative Radio

“The combined effect of the radio commercials with our and Innovative Radio’s online multimedia techniques was that we reached a much expanded audience, multiple times and in different ways.”

Working with Innovative was effortless. Dave and his team delivered a turnkey program that extremely flexible and gave us the ability to provide advertising exposure to many of our tourism partners!”

“The Wolf in San Francisco is the first country station to perform for Team In Training. I give a lot of credit to Innovative Radio for their understanding and execution of multi-touchpoint campaigns. Plus, I never have to worry about follow-through and support with my client."

“Innovative’s integrated program was an important media partner in helping the San Francisco Convention Bureau generate a 39% increase with this year’s ‘Dine About Town’ program.”

“During the floods of 2006, while television was saying ‘don’t come’ radio was saying the ‘Russian River was open for business.’ And indeed, the tourists did come back.”

“The 2.57 click-through-rate that DoubleClick DART reported for the state-wide (Innovative produced) Flex Your Power interactive campaign is over the top and quite frankly, unbelievable.”

“Most important was that my client’s hotels filled during their shoulder season, because of the campaign.

In just eight weeks, Innovative Radio generated over 14,000 email addresses.

What Innovative Radio did was complex and subtly layered. They penetrated the market through varied ‘Web 2.0’ techniques, not just by broadcasting radio commercials. Most important was that my client’s hotels filled during their shoulder season, because of the campaign.

There wasn’t a day that went by that Innovative Radio wasn’t checking to see that our spots were getting the best airing.

What was astounding to us is that we were getting 60% open rates on emails sent to respondents. That is unheard of.”