Innovative Radio Solutions works direct with clients, with their agencies, or as an agency, to leverage your marketing dollars by creatively using the interactive assets of traditional media properties to provide multiple touch-point experiences designed to increase brand awareness, frequency and deliver a robust ROI.

The integration of these interactive assets is performed by convergence specialists who have been at the forefront of the digital revolution since the very early 90’s. Utilizing our virtual network of partners, we are able to offer the latest best practices solutions at a very reasonable price.

We live convergence, we talk convergence, we apply convergence to our projects every day. Truly, synergy is in our DNA.

David Kendrick/ Managing Partner/Executive Producer

A veteran broadcaster and a pioneer of radio and Internet convergence, David has successfully managed highly rated radio stations, major market sports departments and large scale Internet initiatives in his career. One of the stations he managed launched the first commercial radio station Website in 1993, pre World Wide Web. He is a Radio Advertising Bureau Certified Digital Marketing Consultant.

David’s experiences and specialties include brand management, business development, strategic planning, tactical implementation, guerilla marketing, product development, packaging and distribution, and team building.

Over the years his teams have launched some of the most ambitious and successful radio station Web sites in the country and has earned several integrated media awards for development of convergence and integrated media programs. Honors include many radio industry and community awards; Webpage, Wammy and Associated Press distinctions for many radio station Web sites; two Hotel Sales & Marketing Association International Adrian Awards for creation of Postcards From Sonoma Country and two California Travel & Tourism Commission awards for the Yosemite/Mariposa County Tourism Bureau.

TEAM

Innovative Radio Solutions keeps our client costs low and their ROI high by using the very best talent available today in the following categories:

  • Strategic planning
  • Tactical implementation
  • Research
  • Traditional media buying
  • Digital media buying
  • On-air talent
  • Production (broadcast, digital, print)
  • Print, collateral and digital artwork
  • Public relations and communications
  • Copywriting
  • Photography
  • Video
  • Social Media
  • SEO/SEM
  • CRM (customer relationship management)